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Thank you for visiting our (“Website”). We at Flying Blue Imports are committed to protecting your privacy.  This policy (“Privacy Policy”) provides you with details on the information we collect from you and the uses we make of your personal information. If you do not want us accessing and/or using your personal information as described herein, please do not provide us with any information.

We encourage you to read this Privacy Policy to learn more about what information of yours we collect, how we use it and how you can “opt-out” of receiving communications from us. Additionally, this Privacy Policy includes information about how we endeavor to protect your information. If you have any questions about our collection and use of your information, please contact us at

Our Collection and Use of Your Information

Personally Identifiable Information.  We may collect personally identifiable information (“Personal Information”) such as your name, address, telephone number, date of birth, e-mail address and credit/debit card number from you when you join our mailing lists or newsletters, register for any of our programs or events, place an order, or contact us for other similar business purposes. We may also request additional information from you.   We may use such Personal Information to process your registration requests, purchase orders and promotions entries, communicate with you, administer assistance to you when requested, and as required by applicable laws, rules or regulations, or the Terms of Use applicable to this Website.  From time to time, we and our affiliates may use your Personal Information to notify you of changes to the Website, new wines and releases, special offers, and events we think you will find valuable or of interest.  We may share your Personal Information with third parties (i) to further the purpose for which you provided such information to us, for example, in order to process a purchase order; (ii) who we believe have products and services that may be of interest to you; or (iii) if we believe that the law requires us to do, or to protect our own property or the property of our affiliates.

If you do not want to provide us with your Personal Information, you may still access the Website but certain areas may not be accessible to you. If you choose to submit content to any public area of the Website, your content will be considered “public” and will not be subject to the privacy protections set forth herein or any applicable law, rule or regulation. We encourage you to exercise caution when making decisions about what information you disclose in such public areas. Furthermore, except as otherwise described in this Privacy Policy, any content you post to a public area of the Website may be used by us for any purpose.

Non-Personally Identifiable Information. 
Certain non-personally identifiable information (“Non-Personal Information”) about our visitors is collected by the standard operation of our Internet servers and through the use of “cookies”.  A “cookie” is a small amount of data sent to your browser from a web server and stored by your computer. Generally, cookies are used to enable us to deliver to you a better and more personalized service, assist us in tracking visits to the Website and to measure visitor patterns to allow us to make decisions about the design and usage of the Site.  We do not use cookies to retrieve Personal Information from your computer or use cookies to retrieve other information from your computer for purposes that are unrelated to the Website or your interaction with the Website.  We reserve the right to disclose or utilize any of this information in aggregate form, for any purpose, in our sole judgment.  By modifying your browser preferences, you can accept or reject all cookies. If you choose to reject all cookies, you will not be able to access the portions of the Website that require you to register in order to participate.


You may have certain rights under the Communications Act, Federal Trade Commission Act, and other state and federal statutes that may apply, and by accepting these terms and using the Website, you are waiving all of these rights as to collection, use, disclosure and storage of your Personal Information and Non-Personal Information collected by us.

Your Privacy Rights

If you do not want to receive email or other communications from us in the future or if you wish us to remove any of your Personal Information from our system, please send an email to us at the address below or call us at the telephone number below requesting to be removed.  You will also have the option of clicking on a link included in email correspondence you receive from us in order to remove yourself from our mailing list.

Email Contact:

Please note that there might be a brief delay between when you submit your request to “opt-out” and when it is processed and reflected in our systems; accordingly you may continue to receive communications from us for a limited time after you unsubscribe.  We appreciate your patience.

Not Directed to Persons Under the Legal Drinking Age

This Website is not intended for, and we have no intention of collecting Personal Information from, persons under the age of 21.  If a person under the age of 21 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database. If you are under the age of 21, you are not authorized to access or submit any content or information to this Website.

Our Commitment to Security

We are committed to using our best efforts to maintaining the security of your Personal Information. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we adhere to industry standard practices and procedures to help safeguard and secure the information we collect.  Although we use our best efforts to protect the security of your Personal Information and our system, due to the inherent open nature of the Internet, no transmission via the Internet can be guaranteed to be 100% secure. As a result of this and other factors beyond our control, we cannot guarantee the security of the information that you transmit to or through our Website. Therefore, you assume that risk by using the Website.

Links to Other Websites

This Website may contain links to websites of third parties.  Please be aware that we are not responsible for such third party sites in any manner including, without limitation, the privacy practices of other websites.  We encourage you to be aware when you access any such third party links and to read the privacy policies of each website that you access.  This Privacy Policy only applies to information collected by us by this Website.

Offers and Promotions

We may from time to time offer you opportunities that are sponsored or co-branded with third parties. Such content may include contests, sweepstakes or promotions.  In connection with such opportunities, the relevant third parties may obtain Personal Information that you voluntarily submit to participate in such opportunity. We have no control over these third parties’ use of such information.

Governing Law

This Privacy Policy and our legal obligations hereunder are subject to the laws of Wisconsin, U.S.A., regardless of your location.  You hereby consent to the exclusive jurisdiction of and venue in the federal and state courts located in Waukesha County, Wisconsin, U.S.A. in all disputes arising out of or relating to the Services.

Terms of Use

Your use of this Website is governed by, and subject to, the legal notices and disclaimers located at (“Terms of Use”) and is subject at all times to all such legal notices and disclaimers. Furthermore, your use and access of the Website constitutes your agreement to be bound by the provisions contained in the Terms of Use and in this Privacy Policy.

How to Contact Us

If you have any questions, comments or concerns regarding this Privacy Policy and/or the practices described herein, please email us at or write us at 120 Bishops Way, Ste 124, Brookfield, WI 53005.

Updates to This Policy

This policy may be updated from time to time without prior notice, so please check back periodically.  If you continue to visit this Website and use the services made available to you after such changes have been made, you hereby provide your consent to the changes.

This Privacy Policy was last updated on January 30, 2023.

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